PASSION PROJECT
MERIT BEAUTY COFFEE TRUCK
COLLATERAL
ROLE
Experiential Design
Digital Design
Influencer Curation
Merchandise
Art Director
Designer
Strategist
KEY POINTS
Passion Project
Clean Beauty
Woman Founded
BACKGROUND
Founded by Katherine Power, in 2021, MERIT was created to reimagine luxury beauty by making it clean, well-edited, and accessible. The brand focuses on responsible luxury, which means creating products that are safe for body, skin, and planet. MERIT products are vegan and certified cruelty-free.
PROJECT DESCRIPTION
The MERIT coffee truck was designed to drive in-store traffic to the brand’s first physical storefront on Broadway in NYC. The mobile retail experience would drive around the city offering complimentary coffee with QR codes on each cup, featuring discount codes to incentivize in-store traffic. The truck would also offer treats, lattes, and branded Merit merchandise. The event could be advertised through influencer involvement and sharing on socials.
