PASSION PROJECT
LÉON MERCH
ROLE
COLLATERAL
Designer
Hoodie
KEY POINTS
Passion Project
Musical Artist
BACKGROUND
Lotta Lindgren, known by her stage name Léon, is a Swedish singer and songwriter born and raised in Stockholm, Sweden. Léon’s rise to becoming an international music sensation began with the release of the single "Tired of Talking". To date, Léon has released three full-length albums, LÉON, Apart, and Circles.
PROJECT DESCRIPTION
With the recent release of her new single ‘Pretty Boy’, I designed exclusive Léon merchandise. Being a big fan of hers for years, I wanted to create apparel that not only serves as a fashionable statement but also as a tangible connection to the artist herself.
Central to my creative journey is an immense inspiration drawn from the world of music. Weekends aren’t for resting—they’re for concerts. It’s the sheer magic of artists capturing the exact essence of my emotions through their lyrics and sound that drives my creativity to new heights. While I’ll never get tired of catching my favorites live, I love discovering new artists and exploring different genres. My passion for music constantly pushes my creative boundaries and motivates me to explore new artistic heights.
To put it simply: I’m a fan girl.
