GEORGE P. JOHNSON EXPERIENCE MARKETING
IBM AT UNleash America
ROLE
COLLATERAL
Digital Design
Storyboarding
Designer
KEY POINTS
Event Design
Experiential Marketing
BACKGROUND
GPJ is one of the world's leading experience marketing agencies. They create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile, and physical brand activations. Their worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media, and other influencers.
PROJECT DESCRIPTION
Hundreds of talent leaders gather in Las Vegas to explore the solutions to HR challenges. IBM presents attendees with a typography-focused animated video manifesting the new IBM brand. The short video encourages collaboration and imaginative thinking, pushing attendees to explore new approaches to their HR infrastructure.