GEORGE P. JOHNSON EXPERIENCE MARKETING
IBM AT MCDONALD’S
ROLE
COLLATERAL
Booth Design
Print Graphics
Digital Graphics
Production Design
Designer
KEY POINTS
Event Design
Experiential Marketing
PROJECT DESCRIPTION
Thousands of McFamily members from around the globe gather in Orlando, Florida, for McDonald’s Worldwide Convention where IBM showcases Watson Orders — aka McDonald’s Automated Order Technology (AOT) — for drive-thrus in a 60ft by 60ft experience.
BACKGROUND
GPJ is one of the world's leading experience marketing agencies. They create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile, and physical brand activations. Their worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media, and other influencers.
