George P. Johnson Experiential Marketing
IBM at Gartner IT IOCS Conference
Role
Designer
Collateral
Booth Design
Print Graphics
Digital Graphics
Animation Design
Presentation Design
Production Design
Storyboarding
Key Points
Event Design
Experiential Marketing
Background
GPJ is one of the world's leading experience marketing agencies. They create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile, and physical brand activations. Their worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media, and other influencers.
Project Description
The Gartner IT Infrastructure, Operations & Cloud Strategies Conference is a 3-day event in Las Vegas, NV, where infrastructure and operations leaders gather to explore innovative ideas and drive significant impact within their organizations. At this event in 2023, the IBM booth featured a transparent LED archway—a newly designed piece of architecture added to the agency's inventory—showcasing custom animations for four client stories in banking, healthcare, housing, and automotive sectors. Spearheading the design of this custom experience has been incredibly rewarding, as it has inspired and been repurposed for numerous other events, sharing new stories along the way.
